Blog Post 9-Hotline Bling

I think that the music video has been one of the coolest innovations in music in a long time. It gave the music an identity that people could not get from just listening to the songs. I have chose Hotline Bling by Drake as the video I want to direct because to me its an anomaly. The video features a hit song by Drake that I personally really enjoyed until I saw the music video. The song itself is very emotional and talks about a girl that Drake had previous relations with that has left the city they lived in and how their lives have changed since this happened.  In the video, Drake is seen performing some awkward dance moves in what looks like a cube shaped room that changes colors. Drake himself switches outfits multiple times and they all look a little nerdy in my opinion. I don’t know if this was what he was looking for but it is a little deviant in terms of his other music videos. I would have to say that in terms of the song itself the video was not really effective in getting the message across. The song is very sexual and talks about a scandalous phone call and in the video, the main scene is a cube shaped box with only draw in it. To me that doesn’t really fulfill the mood I was looking for. The only thing that I saw that was relative to the song was the colors that were seen in the cube. There were a lot of deep blues and soft pinks that in a weird way set the mood for the song. I don’t really see this song selling anything except maybe the idea that Drake is getting a little more abstract in his musical style. I would say that the video was a let down in my opinion but in the grand scheme of things I don’t think it will really matter. Drake will still be popular world wide despite his weird music video.